The Great Product Illusion: How to Move from Nonsense to Driving Value
Abstract
What’s really holding your team back? It’s not a lack of talent or effort—it’s the broken system you’ve accepted as normal. David Pereira reveals the hidden time-wasters and myths that keep teams spinning their wheels, from pointless roadmaps to the cult of pleasing stakeholders for the sake of it. This talk is a wake-up call for teams tired of doing “busy work” and ready to start delivering real impact. With candid insights and proven tactics, David empowers you to challenge the status quo and create the space to do work that truly matters. Get ready to rethink how your team operates.

David Pereira
I never had a plan for my career. From small-town Brazil to global stages, I’ve simply followed my curiosity and let opportunities find me when I was ready. Along the way, I’ve built products, led teams, and learned that the real power of product management lies in connecting people and ideas. A lifelong learner and guitar enthusiast, I share practical insights and personal stories to inspire others to embrace uncertainty and create meaningful impact. The insights I share on agile product management reached over 10 million readers worldwide, and my thought-provoking courses satisfied 15K+ students across 120+ countries. Let this unique journey inspire you.